Lean Sales and Marketing

Lean is often mistaken as a manufacturing-only initiative. Sometimes it is only seen as a cost-cutting tool. Other times it is considered a purely operational issue. In reality, Lean is focused on Value Creation. A truly Lean organization focuses on what is needed to create value (from the customer’s point of view). From a Sales and Marketing perspective, this requires a clear and profound understanding of how our customers view -and perceive – value.

In this two-day workshop you will examine how traditional sales and marketing practices are filled with “muda” that not only waste resources but even worse, block attempts to become a Lean enterprise.

The purpose of this workshop is to provide an introduction to the culture, processes and techniques required to support a Lean system. During this workshop we will demonstrate the methods of Lean Sales and Marketing that can be readily introduced to create a truly Lean management system. People attending the workshop will also develop an approach for introducing Lean thinking into their own sales and marketing teams.


Learning Outcomes

  • Understand how Lean is applied within sales and marketing functions and processes
  • Understand the role of sales & marketing within the wider Lean organization
  • Learn the primary tools and methods of how to link more closely demand and supply through marketing and sales processes
  • Enable your sales and marketing teams to enhance and drive customer value

Successful Lean transformation means understanding that Lean is not simply a manufacturing issue.

Delivering customer value starts with sales.